Many people take our magnificence routines as a right. Along with with the ability to get pleasure from a haircut on a whim, we’ve little doubt, except we forgot to choose it up or place an order, that shampoo, conditioner, and different personal-care merchandise shall be ready for us in our loos. However to thousands and thousands of unhoused individuals, even essentially the most primary haircut is a luxurious, and entry to hygiene merchandise aren’t assured.
With this in thoughts, hair-care model Hair Proud has partnered with a number of unbiased salons throughout the nation and StandUp for Children to launch A Minimize Above. In keeping with StandUp for Children’ mission of serving to unhoused youth, this new initiative gives free haircuts to younger individuals experiencing housing insecurity.
“Younger individuals work very onerous to slot in and never look homeless. The longer they’re on the road, the more durable it turns into. Think about whenever you lastly wish to make a change, not having anyplace to scrub up,” StandUp for Children board member Kelly Fields mentioned in an announcement. “A recent, clear haircut is a wonderful begin. For this reason we’re proud to associate with Hair Proud to lift consciousness by way of this marketing campaign.”
Hair Proud merchandise, which can be found at Walmart, shall be stocked at every of the salons collaborating within the A Minimize Above program. These salons are situated in Arizona, California, Washington, D.C., Georgia, Illinois, New York, and Virginia — particular collaborating salons might be discovered on the Hair Proud web site.
“Upon launching Hair Proud, we have been moved to react to the shortage of entry to common self-care companies for these experiencing housing insecurity,” says Nora Zukauskaite, world advertising and marketing director at I Am Proud, Hair Proud’s father or mother firm. “Our mission to empower our neighborhood is inclusive to all, and [we] hope A Minimize Above is a step in the direction of instilling self-confidence in youths experiencing homelessness. We’re proud to be partnering with the wonderful ongoing work that StandUp for Children is doing for younger individuals.”
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