This week, omnichannel hair care model Madison Reed is launching its status hair coloration merchandise into over 1,500 Walmart shops throughout the US and on Walmart.com. As detailed within the firm’s press launch announcement, the launch will verify that “in whole, Madison Reed may have 28 SKUs [now available] throughout choose shops and Walmart.com together with their best-selling Radiant Hair Shade Package in 14 shades, Root Perfection in 5 shades, Shade Reviving Gloss in 4 shades, Shade Remedy Masks in 4 shades, and their Skilled Shade Software Package.”
The launch follows the model’s total plan to proceed to broaden its retail footprint, and “comes throughout a 12 months of explosive progress for the model and is a deliberate choice to broaden its loyal buyer base with Walmart, a prime magnificence vacation spot,” the discharge stated.
Moreover, “paired with Madison Reed’s 87 Hair Shade Bars, thriving DTC enterprise and present retail presence at Amazon, Ulta Magnificence and choose Ulta Magnificence at Goal and Goal areas,” the discharge added, “Madison Reed is well-positioned for continued, fast-paced progress.”
To study extra concerning the model’s background and what the launch means to the corporate’s total mission, we spoke with Amy Errett, Founder and CEO of Madison Reed for her insights.
Concerning the Madison Reed model
Because it was based a decade in the past, status magnificence model Madison Reed has “revolutionized the hair coloration trade” with its “Sensible 8-Free formulation developed in Italy, know-how, customized service, and the liberty to get salon-quality outcomes at residence or by knowledgeable colorist in one in all Madison Reed’s 87 and counting Hair Shade Bars throughout the nation,” stated Errett.
The model’s mission is “deeply rooted within the perception that status, salon-quality hair coloration made with out harsh elements needs to be accessible,” she added. Additional, she defined, “to us this implies empowering our company to decide on the place and after they buy our merchandise and coloration their hair, so that they have the liberty to get pleasure from beautiful outcomes on their very own phrases.”
Madison Reed’s product line was developed round its proprietary Sensible-8 Free formulation, which excludes “ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide,” however consists of “vitamins that shield and pamper hair, together with keratin, argan oil, and ginseng root extract,” Errett shared. Along with its intensive hair coloration assortment, the model additionally provides “coloration care merchandise to guard, excellent, and refresh hair coloration, together with gloss, hair remedies, masks, and a full line of styling merchandise,” she added.
The model’s merchandise have grown a ‘cult following’ over the previous ten years and are backed by testing and demonstrated outcomes. For instance, stated the corporate’s press launch, Madison Reed’s “award-winning Radiant Hair Shade Package is dermatologist examined, and over 94% of customers in an unbiased research agreed that their hair appeared shiny, silky, and more healthy, after use of the product.” Additional, the discharge added, the model “is well known as a class chief and is a five-time winner of the extremely coveted Attract Better of Magnificence Awards.”
Concerning the Walmart launch
Concerning the launch into Walmart’s on-line and in-person areas, Errett stated “as a real omnichannel model, Madison Reed is devoted to assembly our company the place they’re and the sweetness on this mannequin is we’re in all places they want us.” To that finish, she elaborated, “Walmart is a key companion in undertaking this aim.”
Concerning the retail partnership between the 2 organizations, Creighton Kiper, Vice President, Magnificence, Walmart US added within the press launch that “Walmart is dedicated to increasing its assortment to usher in new manufacturers and merchandise which are modern, high-quality and on-trend. By collaborating with Madison Reed,” Kiper added, “we’re excited to make status hair coloration extra accessible to all.”
Transferring ahead, Errett concluded, the launch is a ‘strategic transfer’ that’s “the disruptor model’s newest effort to ship on its mission of empowering ladies who need to demand extra, of their hair coloration and their lives, by making its status, salon-quality hair coloration with Sensible 8-Free and Leaping Bunny Licensed formulation accessible to prospects wherever and each time they want it.”
