Schwan Cosmetics new hybrid formulation incorporates at least 91% Pure Origin Content material (NOC) in addition to skincare elements enriched with nourishing nutritional vitamins E and C.
Designed to supply a comfortable and gliding software, the Forehead Mates Without end (BFF) forehead liner is “straightforward to mix and proper”. In response to Schwan Cosmetics, it permits customers to effortlessly obtain flawless, natural-looking brows. Its waterproof and sweat-proof clear and vegan components guarantees long-lasting outcomes all through the day.
“The mechanical pencil design provides an easy-to-use, exact software, whereas the components combines pure oils, pure pigments, and powder fillers for straightforward mixing and a buildable forehead end. A number of structuring waxes and sensible fillers guarantee exact strokes,” mentioned Schwan Cosmetics.
Customized colors on demand
BFF was premiered on the newest version of MakeUp in Paris, final June, with six customary shades at present out there to cowl the whole forehead spectrum and cater to completely different preferences, together with a common brown shade that accommodates all tones. Nonetheless, Schwan Cosmetics will develop any particular customized colors upon request.
Impressed by the Y2K aesthetic, the packaging design combines vibrant colors, shiny supplies, and pearlescent shades for a playful and nostalgic vibe. After all, all of the packaging decorations might be customised to completely match with the model’s identification.
Panel check
In a panel check carried out previous to the launch, 100% of members had been happy with the product properties of BFF, and 97% confirmed that it supplied long-lasting forehead outcomes. [1]
“BFF addresses the rising shopper demand for clear magnificence merchandise,” mentioned Elza Davida, Product Supervisor Forehead at Schwan Cosmetics. “We seen the restricted availability of mechanical forehead liners with excessive Pure Origin Content material (NOC) that meet these standards. With BFF, we wished to fill this hole by providing a sustainable, high-performance forehead liner with a give attention to clear elements. That is one other step ahead in our liner leader-ship journey as we refuse to compromise on efficiency.”
At MakeUp in Paris, Schwan Cosmetics additionally introduced an upgraded model of their make-up pencils made out of Sulapac’s sustainable and biodegradable biomaterials.
