Podcast 148: Will consumers begin to reject mainstream haircare?

Pure, indie, clear, inexperienced, natural skincare is now commonplace on retailer cabinets and is talked about wherever you’re on-line. This podcast is all about it, however in the event you’ve listened just lately to Inexperienced Magnificence Conversations, you’ll have observed we’ve been focusing extra on the subject of pure, sustainable haircare and attitudes in the direction of hair. However discuss apart, are shoppers actively seeking to purchase pure, extra sustainable haircare merchandise?

Massive, household-name worldwide manufacturers have typically had a cushty monopoly on our haircare shopping for habits for many years. However just lately, we now have seen some high-profile manufacturers having to do product recollects amidst security considerations. Maybe this may see consumers begin to query mainstream haircare elements. In that case, we might have the identical state of affairs we had within the early 2010s, when a worry of parabens kickstarted the indie magnificence motion.

On this inexperienced magnificence opinion episode, Components Botanica CEO and podcast host Lorraine Dallmeier asks what it is going to take for shoppers to maneuver away from the large manufacturers and what position mainstream magnificence will play in the way forward for haircare.

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This opinion quick follows our final visitor episode by which Lorraine interviewed Jana Blankenship, founding father of Captain Blankenship, the well-known and much-loved pure, indie haircare model. Jana made a aware choice to focus her model solely on pure haircare, regardless of acknowledging that pure haircare continues to be a brand new area for the wonder business – and consumers. Right here, Lorraine delves additional into our propensity to purchase pure haircare and discusses among the tipping factors which will simply persuade consumers to shift to indie, pure haircare manufacturers sooner slightly than later.

Just lately, there have been a number of high-profile product recollects of dry shampoos due, amongst different points, to some being discovered to have detected ranges of benzene, which is assessed as a carcinogen.

Laborious on the heels of this information, the Journal of the Nationwide Most cancers Institute printed a examine in 2022 that related hair-straightening product use with uterine most cancers. Whereas a direct, causal relationship was not established, it’s noteworthy that the examine did not discover a related affiliation with different hair merchandise.

A decade in the past, pure haircare wasn’t actually heard of, and even now, the pure and indie haircare market is small – however that may be altering. In the course of the pandemic lockdowns, when individuals had to deal with their very own haircare, we began on the lookout for DIY salon-grade merchandise for house use. Coupled with the pandemic elevating consciousness of well being and well-being, consumers are beginning to hunt down pure haircare merchandise that supply refined and efficient house haircare and styling.

Consequently, we’ve seen a pattern for well-known skincare manufacturers to supply haircare merchandise, and everyone seems to be now speaking about scalp care. Alongside this, we’ve additionally seen an increase in haircare manufacturers began by entrepreneurs of color to supply much-needed formulations for pure coily and textured hair, which have been traditionally missed by just about each mainstream haircare model.

Lorraine predicts that with all these components coming collectively, we might quickly begin to see a groundswell of consumers transfer from mainstream manufacturers to pure, sustainable haircare merchandise. Pure entrepreneurs within the haircare world may all of the sudden discover themselves with a booming enterprise.

This episode challenges you to search out an indie haircare model and take a look at it. Even in the event you don’t really feel fairly prepared, perhaps simply contemplate a serum for the guidelines of your hair, a scalp oil, or one thing that isn’t a shampoo or conditioner. And do report again by leaving us a remark right here or in your favorite podcast participant.

If you want to listen to extra about among the haircare matters we coated, please delve again into the podcast archives. Go and take heed to:

Episode 147 by which I interview Jana Blankenship about her pioneering pure, sustainable haircare model Captain Blankenship.
Episode 139 – by which I interview Components Botanica pupil mentor and Haircare Diploma course lead Suzanne Soto-Davies on why much less is finest in sustainable haircare.
Episode 140 – by which I talk about attitudes to hair, together with hair discimination.
Episode 111 – Jana talked about the PACT Collective which was co-founded by Mia Davis, VP of Sustainability and Impression at Credo Magnificence, who discusses the sustainability of magnificence samples on this episode.

Thanks for becoming a member of us for this episode of the Components Botanica Inexperienced Magnificence Conversations podcast. When you loved listening, please share, subscribe and evaluation this episode on iTunes, Spotify or Youtube in order that extra individuals can benefit from the present. Don’t neglect to comply with and join with us on Fb, Twitter and Instagram.

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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Components Botanica, the award-winning on-line natural beauty science faculty. Learn extra about Lorraine and the Components Botanica Crew.