The L’Oréal Groupe’s skilled make-up model has appointed magnificence business veteran Denée Pearson to International Model President, efficient September 1, 2023. Pearson will succeed Yann Joffredo, who has served because the International Model President since 2018.
With greater than 20 years of expertise within the magnificence business, Pearson will probably be accountable for driving NYX Skilled Make-up’s international enterprise progress.
Pearson joined NYX Skilled Make-up in 2019 because the Senior Vice President of International Model Innovation, main the International Advertising and marketing, Product Growth, Artistry and Social Media groups. “Below her management, the model revamped its innovation technique, leading to a brand new portfolio of high-quality merchandise, together with best-selling and TikTok well-known merchandise like Shine Loud Excessive Shine Lip Shade, Fats Oil Lip Drip, and Forehead Glue,” stated L’Oréal in an announcement.
Pearson and her group have been additionally instrumental in propelling NYX Skilled Make-up into a brand new class often known as the sweetness “model of leisure,” touchdown a few of the largest partnerships with high Hollywood studios: Netflix’s “Casa De Papel,” Disney’s “Avatar: The Manner of Water,” and Warner Bros. Discovery’s “Barbie The Film.”
In keeping with L’Oréal, Pearson can also be a robust advocate for range and inclusion and has performed an instrumental function in repositioning NYX Skilled Make-up to additional embrace neighborhood, inclusivity, and authenticity on the core of all merchandise and campaigns.
Pearson has had a wealthy profession inside L’Oréal, beginning as an intern in 2001. Her expertise consists of working throughout the corporate’s luxurious and mass-market companies, at manufacturers reminiscent of Lancôme and Maybelline, the place her experience and fervour for staying on the heart beat of cultural conversations led to her success in reinvigorating manufacturers and reclaiming high international positioning.
With headquarters within the coronary heart of Los Angeles, NYX Skilled Make-up is a worldwide model accessible in additional than 70 nations at hundreds of shops consisting of specialty magnificence and trend shops, freestanding retailers and wonder provide shops, in addition to on www.nyxcosmetics.com.
