THE WHAT? Nivea Nigeria has launched a brand new physique care vary designed for melanin-rich pores and skin, based on a report printed by Enterprise Day. The vary includes two merchandise: Superior Look after dry pores and skin and Even Glow to even pores and skin tone.
THE DETAILS The launch social gathering for the Radiant & Magnificence was attended by a number of high-profile Nigerian ladies, together with Beverly Naya, Linda Ejiofor and Somto Onwuazombe. The physique care line goals to deal with points which might be particular to these with melanin-rich pores and skin tones resembling dryness and a uninteresting, ashy look.
THE WHY? Basil Menachem, Head of Shopper & Buyer Advertising for the Beiersdorf-owned model advised Enterprise Day, “This challenge brings to life years of analysis into the wants of African pores and skin. That is significantly a celebration of all shades of lovely Nigerian ladies, who’re at all times proud and assured of their pores and skin.”
