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HomeHair CareMaui Moisture Awards ‘PsychoHairapy’ $100,000 To Equip Hairstylists With Expertise To Acknowledge...

Maui Moisture Awards ‘PsychoHairapy’ $100,000 To Equip Hairstylists With Expertise To Acknowledge Psychological Well being Points In Purchasers


For Black ladies, our relationship with our hair stylist is parallel to that of a therapist. Traditionally, the hair salon serves as a secure house for these few hours each couple of weeks the place we are able to escape the woes of our profession {and professional} life. To not point out, it serves as a much-needed reset for the stresses that accompany day-to-day life, and for some, the one remedy that we are able to afford. 

Can we additionally discuss in regards to the bodily confidence that comes from a great “hair remedy” session? Fortunately, PsychoHairapy, understands. 

The psychological well being and hair motion firm based by Dr. Afiya Mbilishaka, has created this certification program in partnership with Maui Moisture that equips hairstylists with the abilities to acknowledge psychological well being points of their purchasers and administer culturally knowledgeable psychological well being providers and assets.

“I’m humbled and honored to collaborate with Maui Moisture on my life’s ardour, utilizing hair as an entry level into psychological well being care,” says Dr. Afiya Mbilishaka. “I can extra confidently think about a world the place hairstylists can help purchasers by worrying life experiences, by constructing confidence in utilizing therapeutic phrases and hair merchandise.”

Maui Moisture’s mission is to supply curl confidence to assist enhance self-perception and esteem, one thing many ladies and ladies within the textured hair group battle with.

“At Maui Moisture, we embrace all hair sorts and cater to these throughout the curl spectrum, which is why PyschoHairapy’s mission resonates with us,” says Sheena Henry, Earned Media Supervisor for Maui Moisture. “We all know that texturism, microaggressions, and discrimination have a deep and damaging impression on how our client sees herself, affecting her confidence and total psychological well being. We perceive the deep connection between hair and psychological well being and need Black ladies and ladies—particularly these in underserved communities—to have the perfect assets for each their hair and their psychological wellbeing.”

The model’s ultra-hydrating, vegan-friendly formulation remodel curls through the use of 100% aloe vera as the primary ingredient in all their merchandise, delivering 40x extra moisturizing properties and 80% stronger hair*. With the model’s function of transformation in thoughts, Maui Moisture enacts this partnership with PsychoHairapy to make sure their function in remodeling ladies’s lives goes past a great hair day.

The PsychoHairapy Certification was initially established in 2019. With the present well being pandemic, PsychoHairapy has been translated into the digital panorama and the demand for the course grew, coaching near 200 stylists. With Maui Moisture’s $100,000 funding, PsychoHairapy hopes to coach an extra 100+ PsychoHairapists, rent psychological well being professionals to supply digital group remedy, create PsychoHairapy workbooks and produce a self-paced digital class to extend accessibility for certifications.



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