THE WHAT? Madison Reed has introduced its enlargement into Walmart shops throughout the US and on Walmart.com.
THE DETAILS The hair colour disruptor has landed in 1,500 Walmart shops with 28SKUs together with its Radiant Hair Coloration Package in 14 shades, Root Perfection in 5 shades and Coloration Reviving Gloss in 4 shades, amongst others.
THE WHY? Madison Reed’s launch into Walmart is a deliberate resolution to increase its loyal buyer base; some 240 million prospects go to Walmart shops and web sites each week. Amy Errett, Founder and CEO of Madison Reed, explains, “As a real omnichannel model, we’re devoted to assembly our friends the place they’re and the sweetness on this mannequin is we’re in all places they want us. Walmart is a key accomplice in carrying out this purpose.”
