THE WHAT? The Estee Lauder Corporations-owned Le Labo has opened its first bricks and mortar location in mainland China, based on a report revealed by WWD.
THE DETAILS Housed in a two-storey shikumen constructing in Shanghai’s Xintiandi district, the flagship homes a vegan bakery and café in addition to showcasing the model’s fragrances.
THE WHY? China is slated to be the following boomtown for perfume manufacturers, and Jiayu Fan, President and CEO of Le Labo China informed WWD, “The introduction of Le Labo, a well known fragrance model, will additional enrich and strengthen the model matrix of Le Labo in China. We’re assured that the model will change into an engine of development for Estee Lauder Cos within the fragrance sector and for the general enterprise.”
