THE WHAT? Lancôme has elevated the collab to a complete new stage of artistry. The L’Oreal-owned status make-up model has teamed up with Musee du Louvre to create a brand new skincare and make-up assortment.
THE DETAILS Lancôme x Louvre is impressed by 9 masterpieces of sculpture and the lights and hues of the long-lasting Parisian museum. The marketing campaign for the brand new assortment was shot on the Musee du Louvre and options the model’s faces, Zendaya, Aya Nakamura, Amanda Seyfried and He Cong.
THE WHY? Françoise Lehmann, Lancôme World Model President explains, “At Lancôme, magnificence is artwork in movement; magnificence itself, as a private ritual, is a method of expressing and distinguishing oneself, by means of always evolving codes – or no codes, to be sincere.
“This unprecedented inventive partnership with the Louvre is the cultural reflection of this conviction and our mission for magnificence at Lancôme. By pursuing the dialogue between our French model with a historical past spanning some 90 years and essentially the most iconic temple of artwork, we wish to proceed to attract on our inventive heritage to open new magnificence horizons for ladies at the moment and rejoice the truth that magnificence is in perpetual movement.”
