The Estée Lauder Corporations has appointed Lahnie Unusual to Senior Vice President, International Basic Supervisor, Bobbi Brown, starting February 1, 2023.
Lahnie Unusual will report back to Sandra Major, President, International Manufacturers, La Mer and Bobbi Brown and be a part of the corporate’s Prolonged Govt Management Workforce.
“Having beforehand spent almost six years in advertising management roles at Bobbi Brown Cosmetics, Lahnie returns to the model the place she’s going to leverage her deep understanding of our artistry-led model to proceed driving development throughout profitable client segments, channels and markets,” mentioned Sandra Major.
Working carefully with Sandra, Lahnie Unusual will lead the worldwide model technique and new product and business innovation, constructing and increasing upon hero merchandise, like Vitamin Enriched Face Base and Intensive Serum Basis, to additional gasoline their momentum.
Lahnie joins from Estée Lauder the place most just lately she held the function of SVP/GM, Estée Lauder and AERIN Magnificence, North America. Beforehand, she held the function of SVP, International Advertising and marketing and Product Growth, Estée Lauder overseeing product and business innovation for make-up, together with the model’s coveted Double Put on franchise.
Lahnie Unusual first joined the corporate in 2005 and held advertising roles of accelerating accountability at Clinique each globally and in North America. In 2010, she transitioned to the International Advertising and marketing crew for Bobbi Brown Cosmetics the place she labored for almost six years, ultimately assuming the function of SVP, International Advertising and marketing, Product, Shopper, Digital.
