Inter Parfums has signed an unique worldwide license for the Roberto Cavalli model. The luxurious label’s perfume enterprise will probably be managed by Interparfums Italia, the perfume maker’s wholly owned subsidiary primarily based in Florence.
“We’re enthusiastic in regards to the potential of our partnership with Cavalli and its inventive director, Fausto Puglisi. We’ll modernize and elevate the perfume portfolio, construct out a robust world model presence together with a sturdy omni-channel attain, strengthening visibility and enhance shelf house. Our present plans name for model extensions in 2024 and a brand new blockbuster scent for ladies in 2025. It’s pure that the Cavalli model be primarily based in Italy using our Florence assets, employees and infrastructure, which will probably be a long-term aggressive benefit,” stated Jean Madar, Chairman and Chief Government Officer of Inter Parfums, Inc.
Established in 1970, Roberto Cavalli is a globally acknowledged Italian luxurious way of life model incorporating attire for ladies, males and youngsters, vogue equipment, dwelling collections, and fragrances.
The model’s fragrances debuted in 2002. Along with two core strains the home launched the Roberto Cavalli Gold Assortment, an ultra-premium perfume assortment, in 2014. Cavalli fragrances are distributed globally, with a focus in Europe, the Center East and america.
The license settlement grew to become efficient on July 6, 2023. The license for Cavalli perfumes was beforehand held by Coty Inc.
