THE WHAT? Gillette and Razer have teamed as much as launch a limited-edition sequence of Razer-branded GilletteLabs with Exfoliating Bar merchandise. The 2 manufacturers come collectively underneath the platform of Really feel Sharp, Play Sharp.
THE DETAILS The approach to life model for avid gamers and male grooming firm will roll out the brand new line on the finish of the month in retailer and on-line and run energetic campaigns via the Gillette Gaming Alliance roster of streamers and Razer influencers.
THE WHY? Daniel Ordonez, World Model Franchise Chief for Gillette, explains, “Razer, an elite gaming firm and Gillette, the world’s main razor model is not only a naming coincidence. We’ve been followers of razer with its cutting-edge know-how for a very long time; it’s a model that everybody acknowledges in each gaming and know-how. We’re thrilled to raise the shaving and gaming expertise via this thrilling enterprise, marking a brand new step for us in gaming tradition.”
