THE WHAT? Evolus has named Tomoko Yamagishi-Dressler as Chief Advertising and marketing Officer. Yamagishi joins from Beautyblender the place she held the function of International Chief Advertising and marketing Officer.
THE DETAILS As CMO for Evolus, she is charged with leveraging the latest profitable rebranding of its flagship product, Jeuveau, and additional increasing the model’s buyer base in addition to main industrial efforts to arrange the for launch of Evolysse, a line of 5 late-stage dermal fillers, from 2025.
THE WHY? David Moatazedi, President and CEO at Evolus, “Tomoko brings unbelievable experience within the magnificence enterprise, in addition to deep world and omnichannel advertising and marketing expertise for outstanding beauty manufacturers that can assist energy Evolus in our journey to turning into a number one efficiency magnificence firm.”
