THE WHAT? Beiersdorf has branded fiscal 2022 as ‘one in every of its most profitable monetary years in current historical past’ regardless of the risky market. Group gross sales rose 10.6 p.c in natural phrases to €8.8 billion and EBIT considerably improved to €1.2 billion.
THE DETAILS The Shopper Enterprise unit recorded a double-digit rise in gross sales due to favorable change charges and structural results, the producer of Nivea stated and extra enter prices have been offset by constant pricing initiatives and strict value administration.
All areas and types contributed to the division’s development and Beiersdorf gained market share on each continent led by the Nivea model and the Derma enterprise. The areas Africa/Asia/Australia noticed gross sales improve 10.2 p.c whereas the Americas recorded a powerful rise of 23.2 p.c. Moreover, there was additionally good gross sales development in Europe (+5.0 p.c) regardless of the continuing conflict in Japanese Europe.
THE WHY? Vincent Warnery, CEO of Beiersdorf, reveals, “2022 was a superb yr for Beiersdorf with a exceptional consequence for each enterprise segments, Shopper and tesa. For the primary time in not less than twenty years, we delivered double-digit natural gross sales development. Our main development and profitability drivers have been properly balanced between the NIVEA enterprise in Europe, the NIVEA enterprise within the Rising Markets, our Derma enterprise, and our luxurious enterprise with La Prairie. I’m happy to announce that with Eucerin and Aquaphor, our Derma enterprise achieved a serious milestone three years sooner than deliberate with nominal gross sales income of a couple of billion euros for the primary time. 2022 was additionally a difficult yr in lots of respects, which makes us significantly happy with this wonderful end result and the worthwhile development we’ve got achieved. Due to the constant pursuit of our C.A.R.E.+ technique and our very well-balanced enterprise portfolio, we are able to press forward into the long run extra securely and with confidence.”
