In case you’ve spent any time on social media currently, you’ve most likely seen spammy-looking complement advertisements particularly concentrating on ladies in perimenopause and menopause.
Generally they’re by ‘MenoDaily,’ and infrequently they’re by ‘Blissful Mammoth’. These are each the identical firm. (Dr. Gundry does this too, as I found in my assessment of him)
I most likely don’t should let you know that it’s an enormous pink flag when firms speak about massive quantities of weight misplaced ‘with out even making an attempt’ and briefly intervals of time.
Weight can’t be ‘flushed out,’ (a minimum of, not fats weight). Using this time period is one other large pink flag.
And 87%? Overblown claims appear to be Blissful Mammoth’s M.O., as you’ll see.
Is Past Physique the customized food regimen you want? Learn my assessment right here.
Blissful Mammoth Analysis and Science
Blissful Mammoth claims that their merchandise are effectively researched, nevertheless I couldn’t discover any research on the merchandise themselves.
Additionally they have this declare on their web site:
This doesn’t imply Blissful Mammoth merchandise themselves are scientifically backed or that they’ve been featured in these retailers. It simply implies that a few of their components have been talked about – perhaps even in one other context – at a while.
Shady and deceptive.
Blissful Mammoth merchandise
Blissful Mammoth has lots of merchandise, most notably their hormone balancing dietary supplements and weight-loss ‘protocol.’
Simply as an apart, I’ve actually by no means seen the phrase ‘protocol’ used to explain any type of food regimen or consuming plan that I’d suggest as a dietitian.
Blissful Mammoth’s total enterprise mannequin seems to be constructed on concentrating on ladies in midlife. There’s a laser-focus on weight and physique dimension with Blissful Mammoth, similar to with many food regimen and complement firms. They know that each one the ladies who grew up weight-reduction plan at the moment are ageing into menopause, that we’ve discretionary revenue, and that we’re insecure about our altering our bodies.
How a lot protein do we want on daily basis? Learn right here.
This all provides as much as potential revenue for food regimen and complement firms, no matter in the event that they’re promoting efficient, secure merchandise or not. There isn’t a motive to consider that Blissful Mammoth’s merchandise are unsafe.
As I poked round on their web site, Blissful Mammoth promised to offer me ‘a brand new lease on life’ if I spent 5 minutes finishing their quiz to see which merchandise I would like.
Ick. Discuss hyperbolic.
These quizzes are normally simply rubbish, made to promote as many merchandise as doable whereas giving the impression that you just’re getting customized suggestions if you aren’t.
Additionally: self-diagnosing well being points based mostly on completely random on-line quizzes can result in misdiagnosis and misguided self-treatment. This could delay correct medical analysis and therapy for underlying well being circumstances.
I took the quiz, and as I at all times do with this stuff, I attempted to recreation the system by choosing the next solutions: between the ages of 18-25, have Crohn’s illness, low vitality, ‘thriller signs,’ endometriosis, extreme belly ache, unexplained weight reduction, parasites, diabetes kind 1, anxiousness and melancholy.
Any respected firm would have safeguards in place to advise somebody with all of those diagnoses to not proceed with buying dietary supplements, and to see a health care provider. (Respected firms would most likely not use a quiz within the first place, so there’s additionally that)
Not Blissful Mammoth! As a substitute, they advised me that ‘a whole hormonal rebalance is beneficial.’
However wait! How about my ‘parasites’?!
They gave me ‘pressing suggestions’ to ‘reclaim management over my life.’
Excuse me? Not solely are my hormones ‘unbalanced,’ however now I’ve misplaced management of my life?
I’m questioning in the event that they’d say the identical factor to a person. What do you suppose?
Meals and temper: what’s the connection? Learn right here.
I even acquired an auto e-mail from Matt, the CEO of the corporate, implying that my ‘well being rating’ is ‘impacting’ my physique and ‘doubtlessly sabotaging’ my well being.
I can’t go additional with this assessment with out stating proper now that this type of verbiage – all of it – is extremely manipulative. From the insinuation that I don’t have my sh*t collectively and that their dietary supplements may also help, to the makes an attempt to stress and scare me into shopping for merchandise I don’t want, it’s all very gross and unethical.
Blissful Mammoth appears to consider that their dietary supplements ’empower’ ladies:
As I at all times say, convincing ladies that one thing is improper with their our bodies, then promoting them an unproven ‘answer’ utilizing concern and misinformation, DOES NOT EMPOWER ANYONE. Truly, it does the other.
And, simply because 13,000 ladies MAY have bought a number of of those merchandise, doesn’t imply all of them had optimistic experiences with them. 12,999 of those ladies might have hated their Blissful Mammoth dietary supplements.
The $229.97 ‘system’ that was beneficial to me because of the quiz, included the dietary supplements Extremely Potent Hormone Concord, and Hormone Concord Plus+. What number of pink flag are on this gross sales pitch?
Apparently, Hormone Concord has 14,087+ research to ‘again it up.’ I’m questioning how that’s, since a search of ‘Hormone Concord’ and ‘Blissful Mammoth’ in Pubmed comes up clean.
May it’s that these are research on a number of the components on this product, carried out in several doses and combos with different issues, on animals, with fully totally different intentions? In all probability.
Simply one other instance of deceptive advertising.
Hormone Concord has loads of plant-based lively components in proprietary quantities, that means that we’ve no clue as to how a lot of every ingredient is within the product. That is problematic. How do we all know if components which have some optimistic analysis behind them – like ashwangandha – are in therapeutic doses in Hormone Concord?
We don’t!
Different components in Hormone Concord, resembling maca, chaste berry, fennel seed, and wild yam, have been used to alleviate menopausal signs, however research are blended. There’s actually no slam-dunk efficient components right here.
The ‘MenoShred Advanced’ (as a result of don’t all menopausal ladies need to be ‘shredded’?) additionally incorporates berberine, gymnema, and rosemary, that are unremarkable within the analysis for something weight-related. And MenoMood incorporates rhodiola, which has some optimistic analysis behind its mood-related results.
Hormone Concord Plus+ has inositol, which has been proven in some research to extend insulin sensitivity, particularly in ladies with PCOS. One assessment and meta evaluation discovered that inositol might assist lower BMI, however solely within the short-term and never in a clinically significant quantity.
It additionally has pomegranate extract, which one examine discovered might reduce the signs of ulcerative colitis. That’s about it.
Lastly, they beneficial I take Prebiotic Collagen Protein. Apparently it ‘stops thinning hair,’ ‘obliterates bloating and digestive sensitivity in 9 days or much less,’ and ‘reduces meals and sugar cravings virtually immediately,’ amongst different issues.
I’m undecided how a collagen product does any of this, particularly within the described length. Collagen doesn’t assist thinning hair, and the product has nothing in it that will successfully cut back cravings. Probiotics may match for digestive points, however that is extremely particular. And, any protein might assist curb starvation.
Blissful Mammoth has lots of different merchandise, plus a weight administration program, however actually, do we have to undergo them to know what I’m going to say?
Nope. We don’t.
The Blissful Mammoth’s merchandise appear to have some marginally efficient components, and many unremarkable ones. By way of menopause, there doesn’t appear to be analysis that helps many of the components’ efficacy in assuaging signs. And, proprietary blends imply that we don’t know how a lot of those components are within the dietary supplements.
Dietary supplements might present short-term reduction of signs, masking underlying well being issues and delaying correct medical analysis. This could have severe bodily implications.
Over-reliance on dietary supplements can foster a way of dependency. People might come to consider that they will’t handle their well being with out these merchandise, resulting in emotional misery and anxiousness.
Blissful Mammoth buyer critiques:
The Blissful Mammoth’s web site supplies detailed descriptions of every product, together with their advantages and components. Nevertheless, it’s value noting that the abundance of solely optimistic critiques on the web site might elevate questions on their authenticity. When contemplating these critiques, it’s sensible to hunt a balanced perspective and think about exterior sources of suggestions.
That being mentioned wanting into exterior sources of suggestions and critiques The Blissful Mammoth does have firm critiques posted on a Trustpilot and on Higher Enterprise Bureau. On these websites you will see that optimistic feedback like those posted instantly on their web site however additionally, you will discover quite a few damaging feedback and one star critiques claiming the product didn’t work.
The Blissful Mammoth’s social media presence raises vital issues, notably in its concentrating on of middle-aged ladies. The corporate’s use of sure advertising techniques and guarantees will be each deceptive and doubtlessly dangerous.
Take a look at these examples of Blissful Mammoth’s social media advertisements:
Fully unbelievable, in so some ways.
Ladies’s our bodies are supposed to alter. Whereas many ladies expertise uncomfortable signs throughout perimenopause and menopause, Blissful Mammoth advertisements usually use exploitative food regimen verbiage that preys on the vulnerabilities of middle-aged ladies. They use phrases like ‘miracle weight reduction,’ ‘getting your previous self again,’ or ‘pure rejuvenation.’ One of many advertisements talks about making your stomach ‘flat as a board.’
The time frames and percentages meant to exhibit product effectiveness appear extraordinarily made up. When one thing appears to be like THIS unrealistic, it most likely is.
Using the time period ‘meno-belly’ reveals me that this firm is making menopause out to be the enemy of girls’s ‘magnificence,’ somewhat than a traditional physiological state. It’s preying on our insecurity, which is disgusting.
Sure, our weight redistributes to our bellies as a result of that’s the traditional impact of a drop in estrogen. It’s not one thing to be ashamed of, and it actually doesn’t make us much less stunning.
Fasting for menopause: learn my assessment of Mindy Pelz’s Quick Like a Lady, right here.
And the unrealistic timelines for ‘outcomes’ – mere hours and days from first taking the dietary supplements – appear inconceivable and overpromised. A bottle of dietary supplements will not be going to offer you your ‘happiness’ again.
Blissful Mammoth assessment, briefly:
The Blissful Mammoth’s social media presence concentrating on middle-aged ladies generally is a trigger for concern resulting from its use of what look like deceptive advertising techniques and guarantees. The corporate’s exploitative food regimen language, overblown claims of outcomes, and unrealistic expectations can doubtlessly hurt shoppers by fostering false hopes and inspiring reliance on quick-fix options.
Claims of fast, all-encompassing outcomes must be tempered with the understanding that well being is a multifaceted journey, requiring way of life modifications, dietary changes, {and professional} medical steering. Fast-fix options within the type of a single tablet will not be reasonable for addressing well being points.
Finally, people searching for to enhance their well being ought to seek the advice of healthcare professionals earlier than investing in random dietary supplements. Sustainable outcomes come from complete approaches that think about all elements of well-being, each bodily and emotional.
