Pushed by demand from the primary European markets and the USA, French exports of beauty merchandise proceed their spectacular progress. In keeping with the Federation for Magnificence Firms (FEBEA), the nation exported a worth of 8.6 billion euros of merchandise over the primary 5 months of 2023, an enhance of 15.6% in comparison with 7.4 billion euros over the identical interval final 12 months.
Therefore, French beauty merchandise proceed to win over shoppers world wide! After a rise of 18.8% in 2022, this mid-year report for 2023 confirms the dynamism of the 2 most profitable classes of French magnificence, “Perfumes” and “Make-up and face skincare”, which respectively grew by 16.7% and 16%. Alone, these two classes account for practically 86% of French exports. However “all classes of beauty merchandise recorded good outcomes,” mentioned the FEBEA.
Europe and the USA drive French exports of beauty merchandise
Though worldwide demand stays sturdy, China has ceased to play the main function and the European Union and the United States have taken over.
With 3.4 billion euros exported between January and Could 2023 (+26.1% in comparison with 2022), the European Union stays the main export marketplace for French cosmetics; the area accounts for greater than a 3rd of whole exports.
Germany, the biggest European magnificence market, can be the primary importer of French cosmetics. Export to this nation grew by 22.2% within the first 5 months of 2023. Exports to Spain grew by 22.6%, confirming the nation’s place because the second largest market in Europe for the sector. Italy, with a rise of 21.3%, consolidates its third place.
So far as the US market is worried, French exports grew by 15.4% in the course of the interval. The United States stay the primary purchaser of French beauty merchandise. Thus far, one in 5 fragrance merchandise is exported to the USA.
China and Asia decelerate
Quite the opposite, exports to China, which elevated by 1.1% over the primary 5 months of the 12 months (in comparison with the identical interval in 2022), are a bit disappointing for the French trade, regardless of a rise of 5.9% of the “Make-up and face skincare” class. The Chinese language financial system is struggling to restart and that is impacting the whole Asia area the place exports solely grew by 6.7%.
For its half, the Center East has not picked up the slack and recorded a slight decline in efficiency at the beginning of the 12 months, with a drop in exports of 0.4%. In keeping with FEBEA, this determine is principally defined by the sharp lower in gross sales to Saudi Arabia (-25.4%), whereas the United Arab Emirates continued to point out sturdy progress (+14.5%).
“These disparities don’t stop the French cosmetics trade from persevering with, general, its exceptional export progress,” commented Emmanuel Guichard, basic delegate of FEBEA. “The sector contributes considerably to the development of the French commerce stability, regardless of present financial and geopolitical uncertainties. These performances replicate the sector’s capability for innovation, and specifically that of SMEs and VSEs which signify greater than 80% of corporations within the sector. Their dynamism and creativity contribute to extend, 12 months after 12 months, the attractiveness of French cosmetics world wide.”
In whole, greater than 60% of the full manufacturing of the French cosmetics trade is exported.
