THE WHAT? Shiseido has unveiled a brand new WeChat platform designed to advertise the great thing about Japan to Chinese language consumers in collaboration with quite a lot of tourism companions, together with Japan Airways, Hankyu Hanshin Division Shops and Daimaru Matsuzakaya Division Shops.
THE DETAILS Sightseeing Japanese Magnificence, as the brand new platform is thought, presents actions and merchandise that enable customers to expertise Japanese tradition with the 5 senses
THE WHY? Chinese language vacationers have been as soon as huge enterprise for J-beauty manufacturers however their curiosity waned throughout years of restrictions and Japan desires them again. The platform is designed to rekindle curiosity and reboot inbound vacationer demand in addition to increase gross sales.
