THE WHAT? Style retailer H&M has revealed plans to increase its presence into Brazil by 2025, encompassing bodily shops and a web-based platform. As a part of H&M’s ongoing progress technique in Latin America, the preliminary focus will probably be on main cities in Southeast Brazil.
THE DETAILS? This enlargement follows H&M’s earlier entries into different Latin American international locations equivalent to Mexico, Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica since 2012. In collaboration with the Dorben Group, H&M goals to faucet into the potential of Brazil’s 210 million substantial inhabitants and their strong curiosity in trend.
THE WHY? The enlargement is a strategic transfer by H&M, with CEO Helena Helmersson expressing confidence within the potential of the Brazilian market. This partnership with the Dorben Group is important to leveraging each corporations’ assets and experience for profitable progress in Brazil.
