Sustainability-focused private magnificence care product model Clear Circle has lately introduced the launch of the first-ever dissolvable undereye masks. The Lights On Dissolvable Undereye Masks is an modern launch within the eco-friendly magnificence area, formulated with Niacinamide and 3-O-Ethyl Ascorbic Acid at light ranges for delicate pores and skin in a completely dissolvable format that utterly disintegrates if thrown into the trash.
To study extra in regards to the background behind this product, the event and formulation course of, and future plans for additional innovation on this area, CosmeticsDesign spoke to Lena Chao, founding father of Clear Circle Magnificence for her insights.
Overcoming challenges to product improvement
When Chao got down to broaden Clear Circle’s private magnificence care product choices, she utilized her understanding “perceive that we will develop merchandise via an interdisciplinary lens, and appeared to different industries to see what they have been doing and the way we may doubtlessly incorporate their expertise into magnificence merchandise,” she shared. Due to this fact, to make sure profitable product improvement, she partnered with “a biotechnology meals firm to develop our one-of-a-kind dissolvable under-eye masks.”
When approaching the product improvement, Chao centered on using supplies that Clear Circle was already conversant in and already utilized in different product formulations efficiently. “Clear Circle formulates with culturally related elements,” she defined, “and we’ve already labored with the konjac root earlier than, however I felt we hadn’t proven its full advantages.” Thus, to make sure continuity with a base ingredient via its product line, konjac root was once more explored as a hero ingredient for the Lights On undereye masks.
The event course of, nonetheless, was not with out vital challenges, which included ingredient sourcing, packaging, and product formulation. For instance, she shared, “the primary batch had a excessive proportion of lively elements that have been extremely irritating to the pores and skin.” To beat this challenge, “we had to assist recalibrate our lab’s meals formulation philosophy to a nuanced magnificence formulation understanding,” she defined.
Additional, “we additionally needed to work collaboratively with our lab to formulate cleanly, as our formulation abides by The Credo Clear Commonplace, since they’re main the definition of what ‘clear’ means and certainly one of our retail companions.” The steadiness between enterprise viability and sustainability efforts, she acknowledged additional, is all the time a problem however an vital consideration as Clear Circle “continues to iterate in the direction of our sustainability targets.”
The outcomes
Although difficult, Chao’s efforts to formulate and launch the product have been fruitful, and due to her work, the “product can utterly get rid of single-packaged eye masks, which I’m extraordinarily proud to carry to market,” she stated. Along with being absolutely dissolvable in sizzling water, she defined, a used eye masks could be thrown into the trash and can disintegrate by itself.
Moreover, she added additional, the packaging is totally curbside recyclable, and Clear Circle makes use of “Novi Connect with proceed our due diligence on ingredient transparency,” with this and all of the model’s merchandise.
To stay aligned with the model’s mission to stay sustainable, Chao “takes moral manufacturing and sourcing critically– from manufacturing unit flooring that make our magnificence reusables to the place our elements are coming from.” Additional, the model continues to “attempt our greatest to have a 360° understanding of the various touchpoints in our provide chain, as we consider these are the mandatory steps to create environmentally sustainable merchandise,” she defined.
Future plans for Clear Circle
Transferring ahead following the Lights Out Dissolvable Undereye Masks launch, Chao acknowledged that she hopes the product “conjures up model founders, consumers, and customers to push the boundaries round sustainability in magnificence and showcases efficient cultural elements in a contemporary method via our merchandise.”
Contemplating that “there may be nonetheless a lot ingredient exploration to be accomplished the place Clear Circle can champion each sustainability and tradition,” there may be a lot room for additional model innovation and product improvement within the coming months and years.
The objective for Clear Circle, Chao concluded, is that the model will efficiently be capable to finally “bridge the hole for customers having to decide on between sustainability, accessibility, and specific-treatment merchandise.”
To attain this mission, Chao and Clear Circle will proceed to work in the direction of offering customers with choices in order that they don’t have to decide on between these three choices when contemplating buying choices. As an alternative, the model hopes to finally launch “specialty shops for sustainable, moral merchandise or outdated mass formulation that don’t deal with our ever-changing way of life and environmental wants.”
