“We had been mainly shaking our fists on the thought of Father Time sneaking up on us,” says CEO Eric Fallon, “Whereas we nonetheless couldn’t discover the merchandise we had been searching for.” That’s how the Insurgent’s Refinery model received began by Fallon and his two finest pals, Elan Marks and Justin Maclean, in Toronto.
The crew took issues into their very own palms, deciding to start out what would develop into a males’s grooming model. They discovered their manner onto the Canadian entrepreneurial tv present Dragon’s Den.
“Kevin O’Leary was a ‘Dragon’ on the time and walked off inside the first 10 minutes of our pitch,” Fallon remembers. They ended up touchdown a take care of one other of the Dragons, Arlene Dickinson, and used the cash to create their first formed lip balm – the Cranium.
The Insurgent’s Refinery model is actually constructed on creativity, from its revolutionary packaging to its high quality uncooked supplies and hand-picked important oils.
“There’s nonetheless nothing we love greater than dropping new improvements and seeing should you all freak out!” says Fallon, “We need to see you smile and get excited everytime you maintain considered one of our gadgets. We used to suppose bikes and being edgy was cool (bikes nonetheless are – sorry Mother!), however now we perceive that being pleased is the brand new cool. That’s why our new tagline is remodeling the atypical into moments of pleasure.”
Search for rebellious merchandise like Cactus, Ice Cream or Pineapple lip balms, Rehab Curler Below Eye Moisturizer and Soiled Boy Bamboo Face & Physique Wipes at your native London Medication. Then let your inside insurgent share the Canadian pleasure!
